Author

Giselle De La Rama Arintoc*
Filamer Christian University, Inc., Roxas City, Capiz, Philippines

Abstract

This study sought to measure the level of vocabulary acquisition, linguistic variation, and innovation in popular culture language among residents in the province of Capiz for the year 2025. This study utilized a mixed-methods of research with a combination of survey-correlational quantitative research design and focus group discussion as qualitative research design. The 384 respondents were chosen using inclusion and exclusion criteria. The data were gathered using researcher-made questionnaire on the vocabulary acquisition, linguistic variation, and innovation in popular culture language among Capisnons and researcher-made focus group discussion guide. The focus group discussion was conducted among six participants to gather their ideas, views, and experiences that are relevant to the research problem. The key results  of the study were the level of vocabulary acquisition in popular culture language among residents in the province of Capiz in terms of fashion, music, and social networking sites was high, the level of linguistic variation in popular culture language among residents of Capiz in terms of fashion, music, and social networking sites was high,  the level of linguistic innovation in popular culture language among residents of Capiz in terms of fashion, music, and social networking sites was high,  there was a significant difference in the level of vocabulary acquisition in popular culture language  among residents of Capiz in terms of fashion, music, and social networking sites, there was a significant difference in the level of linguistic variation in popular culture language among residents of Capiz in terms of fashion, music, and social networking sites, there was no significant difference in the level of linguistic innovation in popular culture language among residents of Capiz in terms of fashion, music, and social networking sites, there were significant relationships among levels of vocabulary acquisition, linguistic variation, and innovation in popular culture language among residents of Capiz.

Keywords: Vocabulary acquisition, linguistic variation, linguistic innovation, popular culture language.

*Corresponding author / Email Adress: gisellearintoc18@gmail.com
DOI: http://doi.org/10.69651/PIJHSS05021088

Recommended citation:
Arintoc, G. D. L. R. (2026). Vocabulary acquisition, linguistic variation, and innovation in popular culture language among residents of Capiz. Pantao (The International Journal of the Humanities and Social Sciences) 5 (2), 3215-3224. http://doi.org/10.69651/PIJHSS05021088

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