Mariel Mae A. Endaya (Author)
Abstract
This study explores the integration of sustainable practices among micro-entrepreneurs in the Philippines, particularly within food and merchandise sectors. With micro-enterprises being highly vulnerable to environmental and economic shifts, the research investigates how sustainable business practices contribute to resilience and long-term viability. Using a mixed-methods approach, the study gathered quantitative data through surveys and qualitative insights via interviews with selected micro-entrepreneurs. Key areas of analysis include waste management, resource efficiency, sourcing practices, and awareness of environmental impact. Findings reveal a general awareness of sustainability principles among respondents, though many encounter barriers such as limited capital, insufficient training, and lack of institutional support. The research highlights a significant correlation between sustainability integration and business resilience. It concludes by proposing targeted interventions, including government and NGO-led training programs, financing support, and localized policy reforms to promote inclusive, sustainable entrepreneurship at the grassroots level.
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Keywords: Sustainable practices, Micro-entrepreneurs, Environmental sustainability, Business resilience, Philippines, Green entrepreneurship, Sustainable development, Local enterprises